Origins and Beyond: Equilibrium Intertrade Corporation Celebrates 25 Years of Business
It is a rare feat for a company to thrive for a quarter of a century, let alone carve a niche for itself. Yet, Equilibrium Intertrade Corporation, a cornerstone of the Philippine coffee and food service industry, has done just that. As Equilibrium (also known as EQ) commemorates its silver anniversary, it signifies a milestone for the company and a testament to its enduring commitment to quality, innovation, sustainability, excellent service, and sustainable partnerships.
The Anniversary Celebration
Equilibrium Intertrade Corporation hosted its 25th Anniversary Thanksgiving Party last September 2, 2023, at Okada Manila with the theme "Origins and Beyond." This grand event wasn't just a celebration of EQ's remarkable journey; it was a heartfelt expression of gratitude to its partners, suppliers, collaborators, dealers, and employees who have supported the company through its highs and lows.
The evening featured a touching tribute to the local Filipino farmers who form the backbone of Equilibrium's coffee supply chain. It also paid homage to the dealers and businesses integral to Equilibrium's supply and distribution network. These partnerships have propelled the company to greater heights, expanding its reach and making its products accessible to a broader audience. Awards and tokens of appreciation were presented, symbolizing strong and countless relationships made over the years.
Equilibrium's Expertise and Drive in Catering To The Filipino Palette
What truly distinguishes EQ is its profound understanding of the Philippine coffee culture and the Filipinos' taste preferences. Coffee isn't just a drink in the Philippines; it's part of a culture that brings people together.
The company started by bringing in Torani syrups and sauces and expanded into distributing industrial cafe equipment like espresso machines from Rancilio and Synesso, machine grinders from Mazzer, and more. It also brought in other cafe consumables like Mocafe and Dilmah and founded Curve Coffee Collaborators with the vision to be the Philippines' preferred end-to-end premier cafe solutions provider.
Credibility and Leadership in the Philippine Coffee Industry
Over the past 25 years, Equilibrium has not merely survived but flourished. Their steadfast commitment to providing top-notch cafe solutions and excellent customer service brought the company to where it is today: a headquarters in Muntinlupa City and provincial offices or branches in Baguio, Pampanga, Naga, Palawan, Iloilo, Cebu, Cagayan De Oro, and Davao.
Aside from the company's commitment to its clients, it also has a heart for the local industry and the environment. Through the years, they have advocated for sustainability, fair trade, and many other relevant social causes to push the industry's boundaries and status quo. Equilibrium has established its name and prestige by being valiant and staying true to its purpose, vision, and values.
Equilibrium Intertrade Corporation’s 25th year in business is a powerful statement of dedication, perseverance, and passion for Philippine coffee and the food service industry. The company has not only elevated the coffee experience of end consumers but also showcased its thought leadership, credibility, and deep understanding of the Philippine coffee market. As Equilibrium Intertrade Corporation continues to lead the way, the Philippine coffee market can look forward to many more flavorful years.Explore Equilibrium's brands and product offerings at www.equilibrium.com.ph and stay up-to-date with the latest via Facebook and Instagram.