Curve Coffee & Torani Shine at Manila Coffee Festival 2025

Brewing Connections: Curve Coffee Collaborators and Torani Shine at Manila Coffee Festival 2025 

The Manila Coffee Festival 2025, held from March 14-16 at Parqal, once again proved why it is the premier gathering for coffee enthusiasts, industry experts, and innovators in the country. The festival featured a vibrant mix of local and international brands, bringing together the best in coffee craftsmanship, sustainability, and innovation. 

Among the many highlights, Curve Coffee Collaborators and Torani stole the spotlight, captivating festivalgoers with their interactive experiences, specialty beverage offerings, and passion for elevating the coffee and mocktail scene. 

Curve Coffee Collaborators: Lifting Philippine Specialty Coffee to Greater Heights

At the heart of this year’s festival was Curve Coffee Collaborators, a brand that continues to champion Philippine Specialty Coffee and uplift local coffee farmers as essential partners in their mission. More than just a coffee roaster, Curve Coffee is dedicated to sourcing the best locally grown coffee, supporting farmers through direct trade, and educating consumers on the unique flavors and potential of Philippine coffee. 

Their booth became a must-visit spot for coffee lovers, as they provided engaging experiences, interactive competitions, and educational opportunities, all reinforcing their mission to bring Filipino specialty coffee to the world stage. 

Booth Highlights: 

March 14 – Roasting Demo: Attendees got a firsthand look at the art and science of coffee roasting, as Curve’s expert roasters showcased the intricacies of developing flavors through different roast profiles. This demonstration highlighted how their meticulous approach to roasting brings out the best in Philippine coffee beans, ensuring that the hard work of farmers translates into a world-class cup. 

March 15 – Robusta Brewing Competition: In a bid to highlight Philippine-grown robusta coffee, Curve Coffee Collaborators hosted a brewing competition where participants showcased their creativity and skills in preparing the best robusta brews. The event brought together professional baristas and home brewers alike, demonstrating the versatility, complexity, and potential of local robusta coffee. 

March 16 – Cup Tasters Challenge: Capping off their booth activities, Curve Coffee hosted a Cup Tasters Challenge, where participants tested their palates and sensory skills by identifying coffee flavors, aromas, and origins. Home brewers, baristas, and coffee enthusiasts enthusiastically joined in, making it one of the most engaging activities of the festival. 

Through these activities, Curve Coffee Collaborators reinforced their commitment to promoting Philippine Specialty Coffee, ensuring that farmers’ efforts are recognized and appreciated while continuously educating the next generation of coffee lovers. 

Torani: Leading the Way with the Sober Curious Menu 

Torani, known globally for its premium flavored syrups, brought something fresh and exciting to this year’s festival—the Sober Curious Menu. As the demand for alcohol-free, flavor-forward beverages continues to rise, Torani took the lead in crafting mocktails that are just as bold, exciting, and indulgent as their cocktail counterparts—without the alcohol. 

Booth Highlights: 

Sober Curious Menu – Elevating Alcohol-Free Indulgence – Torani introduced a collection of vibrant, handcrafted mocktails, proving that exciting flavors don’t require alcohol. Festivalgoers got to experience creative, refreshing drinks that balanced sweet, tart, and aromatic elements, all using Torani’s signature syrups and real fruit flavors. 

Exploring New Flavor Experiences with Torani Puremade Flavors – One of the biggest highlights at the booth was Torani Puremade Flavors, a clean-label line of syrups made with no preservatives, no artificial flavors, and no added sugar. Guests were invited to explore how these naturally crafted syrups could enhance mocktails, allowing them to enjoy bold flavors without compromising on health-conscious choices. With a range of options like Puremade Vanilla, Hazelnut, and Caramel, attendees discovered how they could create delicious and guilt-free beverages at home or in cafés. 

Torani’s focus on flavor-forward, alcohol-free experiences at the Manila Coffee Festival reinforced the idea that beverage culture is evolving beyond just coffee—offering more creative ways to enjoy indulgent, well-crafted drinks without compromise. 

Celebrating Coffee, Community, and Creativity 

The Manila Coffee Festival 2025 was more than just an exhibition—it was a celebration of coffee, culture, and collaboration, bringing together farmers, roasters, baristas, and beverage lovers under one roof. 

With Curve Coffee Collaborators leading the movement to uplift Philippine Specialty Coffee and support farmers, and Torani redefining beverage innovation through their Sober Curious Menu and Puremade Flavors, the festival underscored the importance of craftsmanship, sustainability, and community in shaping the future of the industry. 

As the event concluded, one thing was certain—whether it’s a perfectly brewed cup of coffee or a refreshing alcohol-free mocktail, the love for bold flavors and meaningful connections continues to grow.